No. You sell inventory to us at wholesale. We operate fully under our licenses and infrastructure. No local setup or team required.

We do - but always in alignment with your brand goals. We own execution across platforms, but you’ll always have visibility and strategic input.

We operate your official presence across platforms like Tmall, JD.com, Douyin Little Red Book, WeChat, etc. depending on what’s right for your category and growth goals.

We’re not a service provider. We buy your inventory, run the business in-house, and only make money when you do. No fees, no retainers - just aligned incentives.

We partner with global fashion, lifestyle and performance brands that have strong equity, differentiated product, and are serious about long-term China growth.

Very little. You sell us inventory at wholesale - we take on the operational risk, marketing spend, and sell-through responsibility.

Most brands go live within 60 days from signed contract to full store launch.

You’ll get regular performance reports and visibility into sales, customer insights, and campaign metrics - no black box.

We don’t discount for the sake of volume. We control all channels, pricing, and customer experience to ensure your brand shows up exactly how it should, with integrity and consistency.

Absolutely. While we run day-to-day execution, we treat brand teams like partners, not clients. We collaborate on major campaigns, positioning, and long-term growth planning.

That’s our risk to carry. You’ve already sold us the inventory - it’s on us to drive sell-through and profitability.

You’re not locked in forever. Our agreements typically span 3–5 years, but we always build with sustainability and brand legacy in mind - not short-term wins.