Sources: McKinsey, Euromonitor, BCG, Alibaba Group
1.4 billion
Consumers in China — more than the US + EU combined.
Of global e-commerce transactions happen in China.
50%+
#1
Market for fashion, performance, lifestyle brands
of China’s urban middle class now buys directly from digital-first platforms
90%
But Here’s the Catch
China is not just another channel. It’s a parallel universe.
Platforms you’ve never used
Payment systems you’ve never touched
A cultural playbook that shifts quarterly
Most foreign brands enter with the wrong model
Too many layers. Too much spend. Not enough control.
What Works Instead
A partner who buys inventory up front
A local team that executes everything end-to-end
A model where you retain brand control, and the operator takes on the risk
This is how our brand partners around the world succeed in China.
“We were able to rebuild our China business without having to invest in an onsite team, WFOE, and still have local experts with an entrepreneurial mindset ‘on the ground’. Kung Fu Data always provides immediate support and direct honest feedback.”
Chief Commercial Officer
2XU
Enter If...
Your brand is proven in home markets
You want to expand into Asia
You have modest budget, but strong conviction
You’re willing to partner, not just outsource
Avoid If...
Your unit economics don’t work
You expect overnight success
You want control without involvement
You’re only testing the waters
