Trusted By Global Leading Brands.

We’re not for everyone. But for the right brands, we deliver serious growth in China

Trusted By Global Leading Brands.

We’re not for everyone. But for the right brands, we deliver serious growth in China

Our brands

Our brands

Our brands

What Our Brand Partners Say.

Real feedback from the top

Global brands trust us to deliver real revenue and growth in China - no fluff, just results.

Head of Strategy, G-star RAW

KFD is a highly professional,data-driven team that puts facts first —

not just paying lip service to them, but truly using data to drive every decision they make.

Head of Strategy, G-star RAW

KFD is a highly professional,data-driven team that puts facts first —

not just paying lip service to them, but truly using data to drive every decision they make.

Head of Strategy, G-star RAW

KFD is a highly professional,data-driven team that puts facts first —

not just paying lip service to them, but truly using data to drive every decision they make.

CEO, 2XU

We were able to rebuild our China business without having to invest in

an onsite team, WOFE, and still have local experts with an entrepreneurial mindset on the ground.

CEO, 2XU

We were able to rebuild our China business without having to invest in

an onsite team, WOFE, and still have local experts with an entrepreneurial mindset on the ground.

CEO, 2XU

We were able to rebuild our China business without having to invest in

an onsite team, WOFE, and still have local experts with an entrepreneurial mindset on the ground.

APAC Sales Director, CEP

With KFD we experienced the build-up of a brand from zero into a relevant market for us globally.

They always made sure we are in good hands.

APAC Sales Director, CEP

With KFD we experienced the build-up of a brand from zero into a relevant market for us globally.

They always made sure we are in good hands.

APAC Sales Director, CEP

With KFD we experienced the build-up of a brand from zero into a relevant market for us globally.

They always made sure we are in good hands.

Real Results from
Brands Like Yours.

Real Results from
Brands Like Yours.

Expanding into China is notoriously complex. But for the brands we work with, it doesn’t have to be.

Case study 1:

G-Star RAW.

G-Star RAW.

Challenges

Challenges

Challenges

G-Star RAW’s presence on Tmall and JD was underperforming, with the brand struggling to maintain a premium position while facing discounting pressure from unauthorized resellers.

Solution

Solution

Solution

KFD took over G-Star RAW’s full China e-commerce operation in 2021, optimizing store operations, re-aligning brand messaging, and introducing exclusive products.

Results

Results

Results

388%

388% improvement in service score on Tmall within 4 months

4.9

Star rating went from 3.5 to 4.9 out of 5, leading to a higher customer satisfaction rate and improved search rankings

30%

Revenue growth of 30% in the first 6 months of KFD’s takeover

Case study 2:

2XU.

2XU.

Challenges

Challenges

Challenges

2XU, a global leader in performance sportswear, struggled to expand its presence in China without incurring large overhead and inventory risk.

Solution

Solution

Solution

KFD relaunched 2XU in 2020, taking over all digital channels, marketing, and logistics with a focus on high-conversion strategies and leveraging local influencers to build community engagement.

Results

Results

Results

40%

Increased online sales by 40% within the first year of partnership

79%

Achieved a 79% increase in inventory turnover, fueled by a 97% uplift in fresh stock

189%

189% YoY growth on Douyin in FY25, far exceeding category growth

Your Brand
Could Be Next.

We don’t take on clients—we take on missions. If you’re serious about scaling in China, let’s talk.

Your Brand
Could Be Next.

We don’t take on clients—we take on missions. If you’re serious about scaling in China, let’s talk.